The leading software to manage your advertising campaigns
MediaPilot is the leading software in France for the reservation and the invoicing of advertising campaigns. It manages all types of media (television, radio, press, digital, non-media) and advertising campaigns (traditional, sponsorship, special operation, crossmedia…). Within a unique database, MediaPilot references all the information necessary with regard to the activity of the advertising agencies, including customers, supports, tariffs, sectors, audiences, and technical elements, and makes it possible to control the key stages of their advertising campaigns. MediaPilot offers more than 500 functionalities and a parameter setting adapted to the organization of each advertising network.
Manage your single and multi-media campaigns
MediaPilot allows you to plan mono-support, multi-support or multimedia campaigns. Numerous automated functions accelerate and secure the treatments (e.g. the placement of preferential places, placement of the gratuities, mass spot modification, GRP and CGRP calculations).
The Planning, Distribution and Sales Administration teams can thus plan, optimize, distribute and invoice advertising campaigns in compliance with contractual conditions negotiated with media agencies and advertisers.
Anticipate market changes
In an advertising ecosystem in constant evolution, MediaPilot offers regular updates and extremely flexible parameter setting to meet the needs of its users. The software thus enables you to create and deploy all types of commercial offers. MediaPilot also guarantees adherence to technical standards (EDI, dematerialization of the messages); the conventions of the market (Kantar, PRICAT); and of legal obligations (Sapin 1 and 2 law, hourly quotas, authors’ rights).
MediaPilot relies on an open technical architecture and numerous “webservices” to integrate perfectly in the market ecosystem. It thus communicates with third party systems in media planning, allocation of spots, yield management, diffusion, accounting and business intelligence. MediaPilot is also integrated in the information system of each advertising network.