Drive more value from your advertising campaigns

The UK’s leading media directory for essential advertising information on over 10,000 UK media titles and channels.

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The “British Rates and Data” directory, better known as BRAD, is the comprehensive online authority for essential advertising information on over 10,000 UK media titles. SRDS BRAD empowers planners at advertisers and advertising agencies to plan the most effective media campaigns to reach the right audiences and maximise the effectiveness of their advertising spend. An easy‐to‐use and exhaustive reference service that enables planners to save time and to assess their media options based on channel, title, circulation, editorial profile and much more. The UK’s leading advertising and media agencies trust SRDS BRAD when planning their campaign schedules.

Plan cross-channel ad campaigns, refine and filter by category, region, and sector
Compare and track media title performance and view historical data to ensure campaign success
Calculate Advertising Value Equivalent – use our AVE calculator to prove PR effectiveness

What our clients say

"We have been active users of SRDS BRAD for our Advertising & PR and Marketing Diplomas for at least 20 years. I use to have to run around my colleagues in advertising agencies to get their old directories for the students so I am delighted with such a slick online service. Using SRDS BRAD is an essential skill for all staff & students at our college."
Jacquie Shaw
Curriculum Head at City of Glasgow College