Adwanted J-ET

Trading system

Commissioned by the UK radio industry, Adwanted J-ET was originally developed to deliver single-source Post-Campaign Accountability, make radio easier to buy and sell and to increase share of spend. It is now a fully automated audio trading system used by media owners, media agencies and creative agencies. Over 95% of UK ad campaigns are traded through the system.

For the last eighteen years J-ET has been handling over 90% of all national radio advertising. It has brought genuine ROI to the radio industry year after year and continues to be supported around the clock by Adwanted’s highly rated client service team.

It has a regular user base of about 600 buyers and sellers – J-ET’s client list includes all the major radio groups in London, Manchester and Scotland plus the leading media agencies in each region.

What Adwanted J-ET provides:

  • Centralised campaign data for analysis and reporting; unique campaign identifier (JCN)
  • Extensive reporting functionality providing post campaign analysis by spot, day, week, day part, reach, ratings and more by single or multiple campaign/brand/client
  • Transfer of plans, proposals and bookings directly between J-ET and your planning system
  • Integrated link to Finance systems (e.g. Media Ocean, Sage)
  • Copy Instructions delivery system to creative agencies increasing
  • Mobile version so keep in touch wherever you go
  • Increased speed and efficiency of trading and comms
  • Reduction in duplication and human error
  • Electronic audit trail (Incl. Order Approval) including all communications by campaign
  • Reduction of post-campaign enquiries for both parties.
  • Provision of data for RadioGauge, the award winning, ongoing radio advertising measurement tool.

Additional software

Adwanted Audiotrack

Audiotrack is the dedicated radio audio distribution service created by Adwanted and powered by J-ET, the radio industry’s trading system.


Reach & Frequency

Adwanted Medialand

Reach& frequency for print, digital & cinema

Media Buying

Adwanted AdwOne

Ad campaign management & reporting

Adwanted Route API

Interface for complex OOH decisions

AD Intelligence

Adwanted AdMonitor

Brands ad expenses monitoring


Adwanted J-ET

Audio Trading system

Adwanted Platform

Print focused marketplace


Adwanted Audiotrack

Radio, Audio streaming services and podcast ad copy delivery

Adwanted CTS Broadcast

TV and radio station grid management system


Adwanted Allocator

Automatic ad allocation system for TV & Radio

Adwanted CTS Advertising

Advertising booking software

Adwanted JAM

Traditional media DSP and RFP

Adwanted MediaCRM

CRM (add-on to Adwanted MediaPilot)

Adwanted MediaPilot

Inventory management system (from booking to billing)

Adwanted Media Services

Media Pilot information access platform